Are Trends alive?
Everything
can be a trend on the internet. Why are we so gritty to name them?
One of the recent trends on Likee, Snack Videos & TikTok is an artistic called “Fun”. It symbolizes the kind of performative richness one generally run into at New Year’s Eve parties, wedding parties, lunch/dinner, and confused accessories.
Last week, fashion news director Mr. Frozen Parker declared, “we’re living in another world where we express ourselves through trend reporting.” There is, I would debate, as much reporting as there is trend industrialized. No one is assured exactly what a trend any more or if it is just an unproven statement gone viral.
When Awezdarbar went viral on TikTok in 2019, however, it transformed into something out of range. It became a lifestyle of mass consumption through a girl, a lollipop, a scarf, and a girl huge. Awezdarbar ordinary popularity coincided with the pandemic’s early months, a time when people were badly searching for a sense of relaxation, habitually by buying lots of stuff. The visual reflected a kind of quaint domesticity, which was fitting for the spring quarantine. On Tumblr, a visual blogging platform, online aesthetics could transcend physicality. On TikTok, which has become an easy but great product sanction, a precondition for most artistic trends is touchable accessibility. In other words, what could a person wear or what he can do?
The path of TikTok’s many micro-trends is essentially a parody of the early 2010s internet, a period that marked the inauguration of the end of a jointly agreed-upon monoculture. There was still the “lamestream” to unorthodox against, a clear scale between normal and alt to place yourself on. The 2010s were, broadly speaking, when different music and fashion blogs were gospel and indie tastemakers the ultimate arbitrators of cool.
Trend brain controls on separations: applicable vs. unapplicable, good vs. bad, buyable vs. unbuyable, cool vs. uncool. This mindset extends to how people observe and react to the internet, where even an original vision can become a commodified status signal — a way to validate that you’re a separate individual who is in the know. With the mass devolution of culture, even while platforms are becoming increasingly centralized, there’s no way for a sane person to keep up. The problem is, we are told that we can. We are told we must grow to keep up or our digital personas will wither into insignificance, as our style grows stale.
Moreover, here we all remain stuck in the throes of progressively meaningless trends.
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