Best Shopify Blog Examples
Ask any Shopify entrepreneur, which is the best way to drive
traffic to the store, and 9/10 they will give you a similar answer: paid
advertising.
In addition,
while Facebook, Instagram, and Google ads should be a part of your marketing, there
is another traffic-gaining strategy that is immensely underrated: blogging.
Blogging does
not get sufficient credit. Truly, just imagine what your bottom line would look
like if you could invite 1,500, 15,000, or even 150,000 appropriate
visitors to your store every month without investment.
In this blog, we
will define some of the best Shopify blogs, and tell you what they are doing to
invite customers.
Our Favorite & Best Shopify Blog Examples
I hope that it will put the command of blogging for eCommerce into context for you.
1. Usage Internal Links to Strengthen Your Blog Layout - Zamatoo Store
Estimated Monthly Blog
Traffic: 321,500
Estimated
Traffic Value: $325,000
To visit Zamatoo Store: Use the Store Password (zamatoo)
Top Post by Zamatoo:
Which freelancing is best for beginners?
What they do particularly well is write in a way that demands their buyer persona. ZamatooStore does not waste time writing for the grassroots. As an alternative, they focus their content determinations on the driving arrangement from those most likely to buy from them.
Through calculated keyword selection, they have snapped up the top
google spot for many revenue-driving keywords.
What is interesting is that the Zamatoo Store blog is
not loud or mind-blowing in the standard of its design. You could reproduce
something comparable using one of the basic Shopify blog templates.
However,
the main key is to make how Zamatoo Store has preserved its blog look
clean, organized, and stable, even if you will not win any design awards for
it.
2. Highlight Helpful Articles Over Product Promotion - Gymshark
Estimated Monthly Blog
Traffic: 194,000
Estimated
Traffic Value: $154,000
Post by Zamatoo:
Fitness apparel retailer Gymshark organizes many things right when
it moves toward eCommerce.
The
blog, titled ‘Gymshark Central’ is one of the great Shopify blog
examples, and there are many helpful articles that address just about every piece
of fitness and training.
They
also exclude articles about what is happening behind the scenes and rare
promotional posts.
You will notice that the vast majority of articles they write offer
the reader value.
They
also target keywords where their audience is searching for help with an exact
problem.
For example, let us suppose you need to refresh your arm exercises. Therefore, you hop over to Google and type ‘arm exercises'.
Here is what you will see:
The Content
Marketing Tactic behind the Best Shopify Blog Examples (step-by-step)
As you can see from the stats
above, blogging on Shopify is an excessive way to increase your traffic.
Nevertheless, most of the time,
people look at it the wrong way. See, if you are lucky, you cannot easily choose
topics out of the midcourse, write about them, and watch your traffic grow.
As an alternative, you need to
follow a recognized and repeatable method.
The best Shopify blogs offhand the
traditional process on its head. They start by reckoning what their audience is
searching for and then generating blog content around those keywords.
Let us quickly break down how you
can do this too:
Step 1. Inspiration of Seed Keywords
Start by generating a list of ‘seed keywords’ by Inspiration
topics that you think will curiosity of your customers. For example, let us assume
I am in the business of selling gym apparel:
Off
the top of my head, here are some seed keywords:
If you are unconvinced of what topics capacity interest your
audience, browsing relevant sub-reddit or common questions on Quora can be the best
place to get inspiration.
For example, here is an upvoted post I found on Reddit that is crawling with keyword ideas (how to rise your bench, add 10lbs to your bench, bench press tips, etc.)
Step 2. Put Keywords into a Keyword Tool
Using
a tool like Ubersuggest, add
your seed keywords to get a host of similar keywords that may be worth blogging.
Yes, these are paid tools, but if you are serious about increasing your organic traffic, it is an investment that’s worth every cent. (Note: if you are absolutely on a good budget, Ubersuggest lets you use a limited version for up to 3 free searches per day.)
Step 3. Appraise Keywords for Volume & Competition
Well,
you need to manage which of these keywords/topics you should create blog posts.
Do this by discovering the keywords with the maximum number of people searching
for them, with the lowest amount of competition.
Ubersuggest does not provide the same level of chapped;
however, you can still catch high-potential keywords by looking at search
volume and using the 'SD' metric as a proxy for assessing competition. It is
not just perfect, but it is an okay and free solution.
For example, using the
below-mentioned data, it would look wise to create blog posts along the lines
of “The ultimate chest workout for men/women”.
Step 4. Build a Content Calendar & to do Start Writing
Once
you have collected a list of high-volume, high-significance, low-competition
keywords, and then you want to explain each of them into a blog topic, you
should plot it on a content calendar.
One
super-cool way to find extra bonus keywords for your blog post is to type your
main keyword into Google and scroll to the bottom of the first page to see what
Google suggests as ‘related searches.’
For
example, here are many related terms for the keyword’ upper chest workout’ that
we identified above.
Use the following
keywords to outline your article with headings and subheadings.
When you have done that,
so now write your blog posts. You can do this yourself, or if your writing ability
is not strong, you can hire qualified freelancers on sites like:
- Upwork
- Fiverr
- ProBlogger Job Board
- Contently
- WriterAccess
Step 5. Get Backlinks
The
backlinks that define a moneymaking blog are the number of backlinks it can obtain.
A
backlink is a link from an alternative website that expresses to Google that
your blog post is worth moving up the rankings. They are told to other websites
to verify your site is reliable and appropriate.
All
of the Shopify blog examples stated previously have a solid number of backlinks
linking to their articles.
Being
ranked in the top 3 spots on Google isn’t a sample for any keyword. Nevertheless,
since you are targeting low-competition keywords, you will not need to acquire
a huge number before your posts start to rank.
Too
many ways to get backlinks, but some of the simplest methods are as follows:
- Guest post: Reach out to bloggers in your niche and request them
if you can post on their blog. Include a link back to your blog in the
post.
- Reach out to anyone you
mentioned in your posts:
Deliberately reference influencers in your post. Then let them recognize.
This often leads to them linking to your content or sharing it with a comprehensive
audience.
- Share your posts on social
media platforms & email: Success
the word out about your content rise traffic and increases others’ chances
of sharing it and linking to it.
- Participate
in expert link-ups: Use
the Help a Reporter Out (HARO) platform to
connect with journalists and bloggers and share your knowledge in exchange
for a link.
When you build strong links,
there is no way for anyone to stop you. Using a variety of techniques is the
best method. Start with the tactics defined above and see what works best for
your blogs.
As with the whole thing
in digital marketing, you will just have to play around with different methodologies.
Best Shopify Blog FAQ:
Here
are some of the most conjoint questions we see about starting a Shopify blog:
Does it Cost Money to Start a Shopify Blog?
Starting a blog on your Shopify store costs no additional money if
you create the content yourself. The only thing you will need to spend is time
and effort. If there is not enough time in your timetable to create regular
blog content, you may have to hire a writer to help maintain the blog.
Do Blog Posts Work on Shopify Stores?
Yes! Most of the Shopify themes support blogging on Shopify. See the
examples in this post on how blogging can generate sales for your eCommerce
store.
Which Shopify Theme is Best for Blogging?
There are quite a lot of free and paid themes on the platform that
support blog content. If you want a full list of the best themes, here is a
great post on the best free and paid Shopify
Blog Themes by SimiCart.
How Can You Monetize a Shopify Blog?
The absolutely best way to monetize your Shopify blog is to create (non-intrusive) newsletter signup popups and frequently promote your own products where they fit logically in the text. It is key to not promote your products since the aim of a blog is to bring organic traffic in through high-value good content. Try proposing to visitors a small discount OFF their first purchase or a free downloadable guide that helps them resolve a problem. It is also wise to set up retargeting ads for blog visitors - you'll stand a much better chance of converting them with targeted ads.
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